Publications

Trends and Best Practices in Corporate Community Involvement

Trends & Best Practices in Corporate Community Involvement presents the extensive findings of a comprehensive survey of the community involvement programs of 35 major U.S. corporations. Originally designed to update LBG Associates’ 1998 Best Practices in Corporate Community Relations report, this landmark community involvement study goes well beyond the 1998 report, and is unprecedented in its scope, detail, and analysis.

The report examines the following topics in detail:
•    The business case for corporate citizenship;
•    Structure and governance of the CI department and the foundation;
•    Charitable giving program types and budgets;
•    Employee-directed giving;
•    Employee volunteerism;
•    Sponsorships, memberships, and signature programs;
•    Disaster relief;
•    Measurement and evaluation; and
•    Communication.

Each section of this report comprises three sections:
Overview: Provides a broad look at the topic and information about the section’s contents.
Survey Results: Details the statistical findings derived from the responses to the survey questions for each topic area, including numerous charts and tables that can be easily used for benchmarking a company in very specific community involvement areas.
Trends & Best Practices: Highlights the significant trends revealed by the survey participants’ responses, plus provides recommended best practices.

With its 130-plus pages of benchmarking data, trend analysis, and best practice guidelines, this report is more than a reflection of the state of community relations: It is a tool for companies looking to gauge their CI performance, and a reference that can help elevate community involvement/community relations activities to an even higher level. 

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Global Community Involvement

As Corporate America becomes more international in scope and the focus on philanthropy and corporate citizenship grows, many companies are seeking assistance in developing a global community involvement program or enhancing/modifying their U.S. program for expansion overseas. This research report is designed to provide that assistance.

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Measuring Corporate Volunteerism

Measuring Corporate Volunteerism helps companies determine and improve the success of their corporate volunteer programs by highlighting the issues they need to focus on most.

Specifically, this study:

• Explains how CR/volunteer managers and senior executives define success and how they evaluate the success of their programs
• Outlines the “key components” necessary to build and maintain a successful corporate volunteer program
  
• Explores the intricacies of many of those “key components” and highlights what, specifically, about each contributes to the success of volunteer programs
• Identifies the value and benefits of corporate volunteerism, from the perspectives of CR/volunteer managers, senior executives and the nonprofit community
  
• Ultimately, Measuring Corporate Volunteerism identifies those variables or factors that are most likely to impact and predict the success of corporate volunteer programs 
  

The study will prove to be a significant benefit to community relations, public affairs and human resource professionals, as well as volunteer council/committee members, volunteer “champions” and coordinators. (182 pages)

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The Standards of Excellence for Corporate Volunteer Programs

Corporate Volunteerism: Innovative Practices for the 21st Century

Referred to as the “Bible” by CR and volunteer managers throughout the U.S., this informative study focuses on creative, out-of-the-box strategies and programs and provides information on how to incorporate them with/into current initiatives.  Corporate Volunteerism: Innovative Approaches for the 21st Century goes beyond the “how to” primers or reports that are currently available, by focusing exclusively on best practices. 

More specifically, the report provides real-life examples on how leading companies and corporations are successfully and creatively:

• Marketing their programs and recruiting employee volunteers
  
• Generating senior management buy-in and support
  
• Tracking, measuring and evaluating volunteer events and activities
• Recognizing and rewarding employee volunteerism
  
• Developing national volunteer events and activities
  
• Encouraging corporate volunteerism on a global basis
• Utilizing volunteerism for teambuilding purposes and skills/leadership development
  
• Overcoming obstacles and challenges affecting volunteer programs

Furthermore, the report covers such topics as: the “key components” needed to build a successful volunteer program; developing effective volunteer guidelines and policies, including formal release-time and paid time-off policies; volunteer staffs and budgets; volunteer councils and committees; Dollars For Doers and other recognition programs; and developing employee- and family-friendly volunteer events and activities. (424 pages)

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Corporate Philanthropy in Times of Crisis
(Disaster Relief)

This study looks at Corporate America’s role in aiding and supporting communities ravaged by the affects of both natural and man-made disasters.  Compiled from interviews with nearly 100 corporations and disaster relief experts, including FEMA, American Red Cross, The Salvation Army, NVOAD and others, Corporate Philanthropy in Times of Crisis provides guidance on how companies can better respond to future disasters by working more closely and more effectively with local, state and national emergency management agencies and disaster relief organizations.

Specifically, this study:

• Presents views from the public, private and nonprofit communities on Corporate America's role in domestic/U.S. disaster relief, from choosing nonprofit partners, to determining the level of assistance and budgeting for disaster relief
  
• Documents corporate community outreach programs and initiatives related to disaster response and recovery
  
• Highlights corporate philanthropic trends and practices covering cash, product and in-kind contributions, as well as employee giving and volunteerism
• Introduces some of the “lesser known” volunteer organizations active in disasters and their roles in the response and recovery processes
  
• Identifies the true needs of disaster relief and volunteer organizations
  
• Provides clear and distinct recommendations on how companies can be more proactive in their approach to disaster relief, especially through mitigation, preparedness and education (134 pages)
  

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Best Practices in External Corporate Diversity

Best Practices in External Corporate Diversity examines how companies not only manage diversity within their organizations, but take diversity to the next level by integrating it throughout their organizations. 

Specifically, this groundbreaking benchmark study focuses on how diversity is being integrated into the following external operations, and the benefits they generate:

• Recruitment and retention
• Corporate community involvement
• Supplier diversity
• Marketing and customer relations
• Corporate communications
• Sponsorships and event marketing

Best Practices in External Corporate Diversity 2000 will serve as a vital source of information for HR, community relations, and marketing professionals alike. (210 pages)

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Best Practices in External Corporate Community Relations

Cost					Paper Copy	PDF
Trends and Best Practices in Corporate Community Involvement Global Community Involvement Measuring Corporate Volunteerism					$195.00 $195.00 $150.00	$380.00  $380.00  $380.00
The Standards of Excellence for Corporate Volunteer Programs and Self-Diagnostic Tool					$10.00	N/A
Corporate Philanthropy in Times of Crisis					$125.00	$380.00
Corporate Volunteerism: Innovative Practices for the 21st Century					$150.00	$380.00
Best Practices in External Corporate Diversity					$150.00	$380.00
Best Practices in Corporate Community Relations					$150.00	$380.00

The prices listed above are for corporations and corporate foundations.  Shipping and handling charges are additional, and are $10 to all destinations within the US.  International shipping is extra. 

Students and nonprofit organizations are eligible for a 10% discount.